Michael Movitz has more than 28 years’ experience in the conscious and premium products industry. Michael’s tenure includes working with an independent natural products retailer, a natural products broker, the natural products division of the JM Smucker Company, and 16 years with SPINS, the leading provider of retail consumer insights, analytics and consulting for the Natural, Organic and Specialty Products Industry. During his tenure at SPINS Michael advised leading and emerging brands on go to market strategies and product positioning, and held senior executive roles across strategic partnerships & business development, sales, sales operations, service management & marketing, and intellectual property asset development, as well as managed SPINS’ conventional market services partnership with The Nielsen Company for eight years, and later, IRI. Michael also led the co-creation of industry thought leadership insights and presented them at trade shows, conferences, and boards of director meetings.
Michael’s work today is focused on helping early stage brands raise capital and build revenue. Leveraging his industry knowledge and network, Michael formed The Movitz Group in 2016 to create a source for strategic advocacy – an authentic voice designed to foster the relationship between enterprise and humanity, driving the simultaneous progress of both as complements to each other.