Lauren Clardy leverages 25 years of experience in the nutraceutical industry, specializing in functional ingredients, leading edge bioactives, and new technologies. Lauren is founder and President of NutriMarketing Group (nutrimarketingroup.com). Her company plays a strategic and tactical role in developing, planning, and implementing marketing and commercialization initiatives for market leaders and technology visionaries in the B2B and B2C markets. Lauren offers core competencies in innovation, strategy, product development and business intelligence and helps companies turn new technologies and scientific breakthroughs into winning products and concepts. Lauren is skilled at bridging emerging science from functional ingredients into consumer products, including regulatory, formulation and commercial aspects. Her clients range from early stage to market leading multinationals. Lauren has served on the leadership teams for Nordic Naturals, Sun Chlorella, Renaissance Herbs, and Kraft Foods. She received her B.Sc. Nutrition from UC Davis and has pursued post graduate work in Nutrition at Oregon State University.