James S. Tonkin is President of Healthy Brand Builders. For more than 40 years, Jim has served the private-sector as a brand and marketing development professional. He directs strategies to build and design national infrastructures for food and beverage industry clients. Jim has successfully created and implemented business and financial strategies for domestic and international players focusing from production to branding, marketing through sales implementation and distribution, to include exit strategies. Jim has focused branding initiatives in soft drink, bottled water, functional foods and beverages, and non- carbonated “new age” beverage verticals. His extensive hands-on expertise has stretched across many sectors including domestic cheeses to natural potato chips; bottled waters for people and pets; and nutraceutical-functional-cosmeceutical enhanced beverages. He serves as a popular keynote speaker covering new beverage trends, successful branding insight and with his blunt and sometimes irreverent humor, pushes the envelope! He has many repeat performances and is a respected and admired entrepreneur in his own right, having helped commercialize over 450 companies.