Michael Hammer is Managing Director of Atomic Brand Labs, a unique consultancy at intersection of strategy, innovation and incubation. He consults with start-ups and emerging brands on market expansion, as well as advises Fortune 500 companies on creating an entrepreneurial mindset. Michael began his career as an advertising executive on such brands as McDonald’s, J&J, Ford Motor Company and Barnes & Noble. Upon leaving Madison Avenue, he continued to hone his skills as a marketer, rising through the ranks at PepsiCo. While managing several core portfolio brands he garnered Cannes and Effie awards for creativity and advertising effectiveness. His next shift into product innovation and corporate venture capital led him to drive venture scouting for breakthrough brands and technologies. Upon leaving PepsiCo, Michael became focused on building a portfolio of clients with a social impact platform. His current work in agriculture and innovative food supply chain is helping to change the way consumers access healthier food every day.