Debbie Wildrick, Chief Strategy Officer of MetaBrand, is a sales, marketing, and operations executive and channel strategy specialist in the consumer packaged goods industry with 30+ years’ experience. She has had leadership roles at Fortune 500 companies including 7-Eleven Inc. and Tropicana North America (Pepsico). In addition, her experience includes a strong background in building start-up brands including her own consulting business, as CEO of BAZI® Inc., a public company, FRS Healthy Energy and Sundance Juice Sparklers, a brand which she helped grow to $100 million in the early 1990s. She has also worked with leading retailers, distributors, and manufacturers, including The McLane Company, Wal-mart, Whole Foods, Target, GNC, Rite Aid, Walgreens, Safeway, Coca-Cola, Nestle Waters and many others. Wildrick has served as an Executive Committee Chair of the Network of Executive Women for 10 years. She is also a regular panelist, speaker and columnist. She is a graduate of the University of Texas at Dallas and the Cornell Food Executive Program.