Principals: Greg Horn

GregGreg Horn, Chairman of the Selection Committee

Greg is one of the nation’s leading innovators in sustainable business, with two decades of experience in developing and managing companies associated with personal health, nutrition and environmental sustainability. Greg is CEO of Specialty Nutrition Group, Inc., a creator of branded and scientifically validated nutrition products. He has co-founded several branded nutrition and healthy living companies, including Brand New Brands, a functional food and beverage brand incubator, and Celsius, one of the first functional beverages with clinical studies proving efficacy. Greg served as turnaround CEO of Garden of Life and of GNC, where he was instrumental in expanding the company from $400 million to $1.5 billion in revenue. When GNC was acquired in 1999 by Royal Numico, he was Chairman of Royal Numico’s North American Executive Committee, overseeing all the company’s $2.5 billion specialty retail, mass market, and direct selling operations in North America. Greg is an NCN Principal and Chairman of the NCN Screening Committee.